Most people use search engines to find the products and services they need. But just being online isn’t enough—you need to be found. That’s where SEO comes in. Search Engine Optimization is making sure your website appears in search engine results when people are looking for what you offer.
But SEO is about understanding what your potential customers are searching for and ensuring your site meets their needs.
At Christopher & Company, we approach SEO like solving a puzzle. The first piece is understanding your business and your customers. What keywords are they using to search for your products or services? What kind of content are they looking for? We dig into this data to build a strategy that makes sense for your business.
Your website needs to be structured in a way that search engines understand. That means optimizing everything from meta tags to internal links and ensuring your content is relevant and valuable to your audience. We ensure every page on your site is optimized for the right keywords and is easy for users and search engines to navigate.
SEO isn’t just about what’s on your website. It’s also about what’s happening off your site. Building high-quality backlinks from reputable sites is a key part of SEO. We help you earn these links through content marketing, outreach, and partnerships designed to build your site’s authority and improve its ranking.
SEO isn’t a one-time thing. The digital landscape is constantly changing, and so are search engine algorithms. We keep an eye on your site’s performance and make adjustments as needed to keep you ahead of the competition. We also provide regular reports so you can see how your rankings are improving and where there’s room for growth.